What is the significance of iOS and Android mobile apps?

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Mobile Stats
  • 80%
About 80% of internet users own smartphones.
Online Shopping
  • 35%
Mobile apps account for 35% of retail-eCommerce transactions
Pocket Office
  • 90%
Users spend 90% of the time in apps
Awesome Mail
  • 90%
About 90% of mobile media time of users is spent on apps.

The mobile app market

Smartphones and internet access have become all-pervasive. As a result, the mobile app market has risen sharply. By 2018, the global market size reached a staggering $106.27 billion. The researchers expect this market to reach $400 billion by 2026. Android and iOS apps have the lion's share in this market.

Android is a global favorite of the working classes. The apps made for this platform have 61% of the market share. Such apps, due to their partly open-source nature become significant in no time. There are a large number of diverse, informative, and entertaining free apps.

The highly intuitive iOS powers the Apple smartphones. The market share of iOS apps is around 30%. But the significance of iOS apps lies in its elegance and unmatched power. The world-class apps for this platform are also very secure and popular.

SERVICES

iOS and inspiring designs – the significance of iOS apps

  • Rich features and error-free

  • Mobile app developers rely on a wide variety of tools and techniques. They develop native apps for a specific platform like iOS or Android. They also come up with interesting web-based apps as well as hybrid solutions. Native apps built for a specific platform have a rich set of features.

  • The best apps are undoubtedly from Apple's App Store. Developers prefer the iOS platform to capture a niche audience. The importance of iOS apps is that they are both user and developer-friendly. Coders use Apple's Swift language to write versatile, error-free programs.

  • High value and profits

  • And for the user, iOS offers scintillating designs and refined experience. These users are willing to spend a lot more money as they seek superior value, which is why developers first build iOS mobile app to earn quick profits. Once they taste success, they release the Android version at a later date.

  • Apple's smartphone users also update their devices quickly. They consider it as a status symbol and buy the latest model as soon as it gets released. This dynamism is useful for developers as they can design apps for the latest version. The apps look up to date and also have better features and functions to compete with newly arriving apps.

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Android's look and feel –

To be fair, the Android market is more challenging for developers. The platform and software updates are relatively slow. So, programmers create several app versions to reach more customers. But the significance of Android apps cannot get overlooked despite these issues.

The operating system from Google has its loyal followers. Yes, you can launch an app like Periscope much faster for iPhones. But the Android market share is superior, and there are a large number of customers. Google Play hosts official apps for billions of users around the world.

  • Flexibility

    You can Build Native Mobile App in 2020 due to the flexibility it offers. It is different from iOS, which has stricter proprietary control. Android offers programmers to change OS parameters. These coders download innovative solutions to expand the platform's functionality.

  • Customization

    The iPhone's stunning interfaces can also prove to be rigid. Users love Android as they can customize the system efficiently. They change the look and feel by using new launchers and widgets. They also modify the system fonts and come up with their own choicest interfaces.

  • Accessibility

    App Store is the only place to download the latest iOS apps. Their user license agreement is also very strict. People try workarounds like jail-breaking to tweak with iPhones. But this process is illegal and is also a waste of time and energy.
    Android apps, on the other hand, have very few compulsions. The users and developers have access to a wide variety of APKs. They download these kits from the web and install new apps.

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Significance of iOS and Android app – the third choice

The mobile platforms have to compete to stay relevant and profit from sales. But the app developers also have to be on their toes all the time. So, they develop and release an app for both iOS and Android at the same time. Which means their designers face UI/UX and adaptability challenges.

Developers know how difficult it is to maintain product integrity. Besides, they have to take a balanced approach to ensure compatibility. For multi-platform support, they rely on these three different methodologies –

App developers have to promote a brand name and integrity. Yes, they can build mobile apps for a specific platform. But a unique and unified design will ensure stronger brand integrity. They can create a unique UI for the app without the platform's built-in interfaces.

They can plan and implement a unified design on all platforms. They will have to ignore the integrated components and built-in elements. This feature will ensure convenient, accurate, and fast development of the app. They will be able to come up with a unique and thrilling solution.

Custom design disadvantages

  • The app developers have to convince their clients to spend more on custom UI. The higher costs of development can lead to loss of business.

  • The iOS and Android platforms are different, and design flaws are inefficient. An attractive app with stunning visuals is ineffective if it functions well on one platform but not the other.

Advantages of custom UI

  • Developers can prioritize the client's brand image and value. The design will stand apart for its uniqueness and innovative qualities. The brand icons and other features get integrated seamlessly. The cross-platform custom solution will have a high market value.

  • Diverse apps get designed, developed, and deployed with special features, like gaming and productivity apps. One such example for a diverse app is the VSCO photo editing app, which stands apart for its creative designs and brand integration.

  • Brand reputation makes a difference when users have multiple channels. Some users like to access the app from PC, Smartphone, or tablet. Brand integration and multiple-device app access go hand in hand in such cases. For example, a music app will have unique, familiar, and easy to use features with multi-device access

  • Custom designs can be more attractive and intuitive to users. They also deliver a more sophisticated UX with these main components -

    1. 1.A stronger and impactful inner feeling to captivate the users.

    2. 2.They assure verbalization possibility and emotional imagery.

    3. 3.Users will find the app simple, convenient, and easy to use.

    4. 4.Users draw a lot of value and have a satisfactory experience.

    5. 5.Custom components have higher visualization possibilities.

    6. 6.They also guarantee more levels of refined interactivity.

Both iOS and Android are powerful, feature-rich platforms. Developers who focus on the platform require more time and energy. They choose designs that can orient towards the specific OS. The UI and UX elements get designed from scratch for platform adaptation.

When brand integrity takes the back seat, user experience becomes paramount. In this context, the importance of iOS app in 2020 is paramount. It has well-defined norms and specific standards to ensure first-grade quality. They help in the development of intuitive apps with familiar functions and navigational ease.

  1. 1.They also guarantee more levels of refined interactivity.

    • Developers and their clients aspire to launch an app very quickly. They also try to launch the app simultaneously for iOS and Android markets. Such a move will attract the user's interest and acquire a loyal customer base.

    • The Telegram messenger app is a good example to consider here. The developers focused more on cross-platform functionality. As a result, the designers just had to follow the platform-neutral guidelines. And they followed these pre-defined norms to the tee.

    • The consequence is that the app looks different on each platform. The Apple version looks like a standard iOS app. It had the familiar navigation bar, menu tap bar, and the left edit button. Whereas, the Android version used Google's Material Design. It had easy navigation, a simple search on the upper right corner, and a floating button.

  2. 2.Market capture

    • You can build native apps in 2020, to capture the market. As the above example shows, separate designs are a preferred choice. This type of platform-orientation can increase sales and profits. The users who download an app will already be familiar with navigation and design interfaces.

    • The designers, on the other hand, just have to follow standard guidelines. They do not have to wrack their brains to come up with innovations. This technique speeds up the design phase, and the app gets launched on time. The twin app markets will also respond favorably.

  3. 3.Customer satisfaction

    • Irrespective of the development model, customers have to be satisfied. And these users prefer either the iOS or Android platforms. It is not enough to settle for familiar interfaces and design elements. The platform's standards are crucial at all times.

    • The requirement of Android app in 2020 is Google's Material Design. Developers love the adaptable system with open source code. They also infuse the app with multiple, complex functions.

    • Even a million high-value functions will not be sufficient. Customers are satisfied with content and design. They will be happy only if the app is suitable for their favorite platform. The users also desire familiar interactivity and superior experience.

    • Besides, modern users keep a close eye on platforms. They are tech-savvy users who want the developers to deliver reliable apps. As a result, the developers have to focus on platform-orientation and comply with prescribed standards.

In this approach, both the brand integrity and platform receive focus. Finding the right balance is difficult as users have high expectations. Some of them will be familiar with brand integrity. Others will be more in tune with the specific platform's features and functions.

Any iOS mobile app agency in USA now relies on mixed designs. Their designers strategize to uphold the brand's value with this design. This design also offers a superior user experience without compromising the brand image. The developers research deeply into the brand product, interface design, and OS features before choosing the right model.

  • Pros

  • Cross-platform projects can get implemented with finesse and expertise.

  • Crafting user experience to communicate the brand's integrity

  • Designers can come up with a balanced and sophisticated app.

  • The Android mobile app agency in USA can win a loyal clientele.

  • Developers can create better apps with challenging and unique features.

  • Cons

  • A start-up may not be able to afford this type of app development model. The project requires upfront capital and a lot of time. So, they will not be able to meet the expenses.

  • Apps are designed and launched for real-world users. These users have peculiar and unpredictable tastes. Moreover, you never know when a brand or design loses favor.

The Facebook Example

The mixed design techniques worked out well for Facebook. The recognized brand succeeded in creating a user-friendly product. Their popularity soared in both the iOS and Android markets.

  • The social networking product looked the same on both OS.

  • The designs felt native to both iOS and Android platforms.

  • Developers balanced platform dependencies and user needs.

  • They chose a minimalistic design and focused on the content.

  • The iOS version had a search bar and standard navigation, and the Android users could tap to go from one screen to another.

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Conclusion

To sum up, both iOS and Android apps have their pros and cons. The users themselves have strong preferences and opinions. The significance of iOS apps lies in the niche user market. The platform connects more easily with the users. It is also business-friendly due to superior security features.

Android, on the other hand, tries to reach as many people as possible. Android Apps have their importance that lies in market diversity and greater impact. They have a whole eco-system that is diverse, popular, extremely competitive, and ever-changing.

But it all boils down to user requirements in the mobile app market. Both iOS and Android apps are necessary from the user's viewpoint. Since the two platforms compete, they focus more on user needs. Both Apple and Google strive to ensure superior user experience and the latest specifications. As a result, the mobile app industry grows with an expected CAGR of 11% for the 2016-2024 period.

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